Gauteng and NW Province

GREEN: Consumers demand Coca-Cola support recycling programs

Posted on | February 27, 2013 |
Concerned Coke Drinkers Join Consumer Watchdog, Demand Coca-Cola Support Programs that Make Recycling Easier

ATLANTA, GEORGIA – More than 100 thousand people from 150 countries around the world have signed a new petition by, a global corporate watchdog, demanding the Coca-Cola Company, the world’s largest beverage company, end its opposition to public recycling programs in Australia and around the world.

While the Coca-Cola Company says it supports recycling, Coke has a record of opposing public programs that make it easier to recycle plastic bottles. In Australia, after a state government created a 10-cent refund on recycling plastic bottles, Coca-Cola poured money into a misleading campaign to oppose the plan. Now that the plan passed, Coca-Cola is suing the government to stop the program.

When plastic bottles aren’t recycled, they can devastate the environment. Many end up in the ocean, where seabirds mistake pieces of colored plastic bottles for food and feed them to their chicks, who can no longer ingest food. Baby seabirds are literally starving to death with full stomachs.

“Coke claims the program is a tax that hurts its sales, but container deposit programs have been implemented throughout the world, and studies have shown that there’s no evidence for Coke’s argument,” Kaytee Riek, campaign manager for Coca-Cola’s crusade against recycling is just knee-jerk anti-environmentalism.”

There is lots of evidence that container deposit programs are the single most effective way to get more people to recycle. The container deposit program can increase recycling of plastics by 30 percent: in some areas, 98 percent of bottles are recycled when it’s implemented.


The Australian program Coke is suing to stop has already encouraged people to recycle more than 35 million containers since it was implemented

“Coca-Cola sells nearly 2 billion bottles every day, and a huge number of these end up littered or in landfills,” added Riek. “This is a totally unsustainable level of pollution, and if Coke wants to get serious about sustainability, it needs to start supporting recycling programs, not suing to stop them.”

This press release is from Brett Adams, FITZGIBBON/ Media LLC.

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